attention economy için "dikkat ekonomisi" demek yavan kalıyor. "dikkat çelme ekonomisi" demek daha doğru olur gibi
"attention economy concepts
the basic ideas behind the attention economy are simple. such an economy facilitates a marketplace where consumers agree to receives services in exchange for their attention. the ultimate purpose is of course to sell something to the consumer, but the selling does not need to be direct and does not need to be instant. for example news feeds illustrate the point well, since they ask for consumers attention in exchange for the opportunity to show him/her advertising. the search engines are similar in that respect, because they show ads in exchange for helping users find answers online.
ıt is important to realize that the key ingredient in the attention game is relevancy. as long as a consumer sees relevant content, he/she is going to stick around – and that creates more opportunities to sell. literally, the longer a user stays on a site reading news etc, the higher the chance that person will click on an ad. so the question is: how do you show the user relevant content? this is a complex problem that can be partially addressed by recommendation engines. however, it is not possible for sites to generate relevant, personalized content unless they know the user. to personalize, web sites need to know you: your browsing history, the books you like, the wines you drink, the music you listening to, etc. the more information the better.
another key ingredient of the attention economy is privacy. the challenge is not just to protect consumers information, the challenge is to put the user in control of her information."