marketing management

• as ı said before, marketing management is both an art and a science. the art is the creativity that you and your team get to use when designing promotions and marketing campaigns. the science is the serious research needed to get your product to the right targets. together, the art and science of marketing allows you and your team to brainstorm. ıt takes time and some ideas will be good and some ideas will be bad. but, as a team, you'll come up with something fantastic!
  
  "regular brainstorming is as critical to an organization as regular exercise is to your health. ıt creates a responsive, innovative culture." - tom kelley, author
• ayrıca aynı isimde bir ders bulunuyor, kotlerin kitabının okutulduğu
• ingilizce işletme / iktisat bölümlerinin vazgeçilmez, yüksek kredili dersi.