the man your man could smell like

• http://www.youtube.com/watch?v=owgykvbfgue adresindeki video ile baslayip, 10larca video ile devam eden, ve kampanya sonrasinda old spice markasini deodorant pazarinin lideri haline getiren basarili viral kampanyadir. basarili bir re-positioning ornegidir. (bide green screen'i cok yaratici kullanmislar bence)
  
  ayriyetten:
  
  “hello, ladies, look at your man, now back to me, now back at your man, now back to me. sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like he’s me. look down, back up, where are you? you’re on a boat with the man your man could smell like. what’s in your hand, back at me. i have it, it’s an oyster with two tickets to that thing you love. look again, the tickets are now diamonds. anything is possible when your man smells like old spice and not a lady. i’m on a horse.” [smell like a man, man. old spice]